The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Gold Rush Subaru dedicated locally to the Love Promise?

The Subaru Love Promise is an extension of what Gold Rush Subaru already believes to be an integral part of running a successful business in a small community. Giving back to the people who support you is at the very core of our business and personal values. In effort to support our community Gold Rush Subaru donates not just money, but our time as well to several non-profit organizations. We believe getting involved is the best recipe for success and it has paid dividends over the past 18 years we have been in the Subaru business. We are committed to continuing our efforts in giving back year after year. We look forward to our partnerships and will continue to support them in our community for as long as it takes.

Placer High School
Seniors First, Gathering Inn, Boys and Girls Club, Auburn Women's Shelter, Auburn Little League
Sutter Auburn Faith Hospital

 Subaru Love Promise Heart

Love Promise Stories from Gold Rush Subaru

Subaru Donates Blankets to Local Patients with LLS  –  Jenaye S

Subaru Donates Blankets to Local Patients with LLS

The patients at Sutter Auburn Faith Hospital’s Infusion Center were in for a wonderful surprise when community partners Gold Rush Subaru and the Leukemia & Lymphoma Society stopped by to deliver hundreds of messages of hope and 80 new blankets as part of the Subaru Loves to Care campaign. “This is the second year we have donated blankets to the Sutter Auburn Faith Hospital Infusion Center,” said Steve Snyder, owner of Gold Rush Subaru in Auburn. “This hospital serves the needs of this community and we try to give back as much as we can. We want people to know that we care about them, that we are thinking of them and that we want their treatments to be successful.” Subaru has donated more than 105,000 blankets nationwide to spread warmth and hope to those fighting cancer across the country. Along with blankets, messages of encouragement were delivered to each person handwritten by Subaru’s employees and customers. “This is so great,” said William Reed, a patient receiving his 13 treatment at the center. “I look forward to using the blanket.” Reed is an Auburn resident who was diagnosed with cancer in October. His treatments at the Infusion Center take five to six hours each session and often make him feel cold and tired. Ramona Higley, a three-time cancer survivor, was also at the Infusion Center receiving a vitamin treatment with her dog, Maxi when the Gold Rush Subaru team arrived to distribute the blankets. “I am very lucky to be here,” said Higley, who was once told she had weeks to live. “It is really nice to have local people who want to show us their support and how much they care.” “We are so grateful for the generous and thoughtful gestures from the Leukemia & Lymphoma Society as well as members of our own community,” said Cheryl Hendriksen, R.N., Infusion Center nurse. “They are delivering smiles and happiness to our patients and their families.” Wrapped in her new blanket, Ramona, and her dog snuggles up for a nap in her reclining infusion chair. “I have been battling cancer for the past 33 years,” she said. “It can get pretty rough. Anyone fighting this disease needs all the support they can get, so it is very wonderful that we have this amazing care team and local supporters who want to help provide hope.”

Blanket Delivery with Leukemia & Lymphoma Society  –  Erica B

Blanket Delivery with Leukemia & Lymphoma Society

Erica Brown, fundraising campaign assistant, Lezlie Hayes, senior campaign manager for Light The Night, and Sydney Gonzales, campaign specialist for Student Series, attended the first Subaru blanket drop off for Greater Sacramento Area Chapter on Monday, June 19 at Sutter Auburn Hospital. They met Steve Snyder, owner of Gold Rush Subaru, and his wife Sharon as well as two representatives from Sutter Auburn at the Gold Rush Subaru dealership where the LLS and hospital staff were able to see the Subaru Loves to Care display. They enjoyed getting to see all of the materials and learning more about how they are able to get their customers involved. The hospital staff were extremely grateful to receive the blankets, craft kits and care cards and LLS received a thank you card from the hospital staff member they coordinated the blanket drop off with (Kathleen Murphy). Although LLS and Subaru weren't able to give the blankets directly to patients, the hospital staff said that the blankets meant a lot to the patients last year and they were excited to give out blankets again this year. 80 blankets, 10 craft kits and several care cards were given to the hospital from the retailer. Steve Snyder and his wife were very excited to be part of the drop off again and they had a great time meeting LLS and hospital staff.

Setting Children Up for Success  –  Mrs. R S

Setting Children Up for Success

I would like to thank Gold Rush Subaru for their kindness and donation. As a teacher who switched sites and instructional levels, this donation could not have come at a better time. The generosity of Gold Rush Subaru allowed me to purchase basic items for my classroom. Additionally, I was able to purchase a program that helps students who are in need of additional reading support. As a teacher I work hard to make sure the students I work with are getting the education they deserve and this donation made my job a little easier. Thank you again for your kindness and for your dedication to our children. Mrs. R

Subaru comes through for Seniors First  –  Stu s

Subaru comes through for Seniors First

Many thanks to Gold Rush Subaru in Auburn who, through their Love Promise food drive, collected more than 100 pounds of nonperishable food for the clients of Seniors First! With the help of our dedicated volunteers we were able to sort and distribute the food to dozens of hungry seniors in the immediate area. We are extremely grateful to our community partners who find a way to work within their network to support our efforts. Thanks, Subaru!

Love the Ewaste Program  –  Paul L

Love the Ewaste Program

As an employee of a Subaru store, Gold Rush Subaru, I was really impressed with this e-waste initiative from Subaru. I believe in preserving the environment and went to all my neighbors and picked up electronics and dropped them in the E-waste here at our store...GO SUBARU!!

Hospice of the Foothills says Thank You  –  Rachelle W

Hospice of the Foothills says Thank You

Hospice of the Foothills extends our sincere gratitude to Gold Rush Subaru and Subaru of America. Thanks to Subaru's annual Share the Love campaign and being selected by Gold Rush Subaru as one of their local beneficiaries, Hospice of the Foothills received a donation check in the amount of $17,014.00. This generous donation will go a long way toward helping Hospice of the Foothills provide professional, compassionate care to our patients and their families.

Gold Rush Subaru Supports Hospice of the Foothills  –  Mark W

Gold Rush Subaru Supports Hospice of the Foothills

Hospice of the Foothills relies on the support of our community to provide a comprehensive range of end-of-life services. Gold Rush Subaru's partnership not only generates much needed financial support but also significantly increases community awareness about how hospice can benefit patients and their families. Gold Rush Subaru's team is always energetic and engaged. Gold Rush Subaru "walks the talk." We cannot thank them enough for selecting Hospice of the Foothills as its local non-profit partner.

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