What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Gold Rush Subaru dedicated locally to the Love Promise?

The Subaru Love Promise is an extension of what Gold Rush Subaru already believes to be an integral part of running a successful business in a small community. Giving back to the people who support you is at the very core of our business and personal values. In effort to support our community Gold Rush Subaru donates not just money, but our time as well to several non-profit organizations. We believe getting involved is the best recipe for success and it has paid dividends over the past 18 years we have been in the Subaru business. We are committed to continuing our efforts in giving back year after year. We look forward to our partnerships and will continue to support them in our community for as long as it takes.

Sammie's Friends

Placer High School

Seniors First, Gathering Inn, Boys and Girls Club, , Auburn Little League, Hospice of the Foothills, Stand Up Placer,

Sutter Auburn Faith Hospital

Did Gold Rush Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Gold Rush Subaru

Subaru and Gold Rush Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Bonita! - Lizette T

Sweet Bonita was found with a grave injury to her neck. A member of our community contacted Nevada County Animal Control for assistance; Sammie's Friends was alerted immediately that an animal was in need of emergency medical care. Through the swift action of Animal Control, Sammie's Friends and Brighton Greens Veterinary Hospital, Bonita received a second chance at life. After many hours of surgery, Bonita began her long journey to recovery. She was placed in the care of a dedicated Sammie's Friends volunteer who daily nursed Bonita back to health, taking her to many vet appointments and laser treatments. Unfortunately, after all of the trauma, Bonita then tested positive for both heartworm and lyme disease. More treatment was necessary. Happily, Bonita has since recovered from her injury and continues on her journey back to full health supported by her many caring advocates in our community. Bonita's life is taking a wonderful turn, she has been adopted to her forever home. We appreciate all the generosity, support and teamwork that it takes to save an animal in need like Bonita. This is one of the many success stories that happen daily at Sammie's Friends in Nevada County.

Sammie's Friends

Gold Rush Subaru Helps Light The Night - Linda Y

On Saturday, November 2, 2019, Gold Rush Subaru joined Team Subaru of America at The Leukemia & Lymphoma Society & Lymphoma Society’s Annual Light The Night event held at Sutter Health Park. Gold Rush Subaru had a great group to represent at the event. The Annual Light The Night Event brings light to the darkness of a cancer diagnosis through its mission to end blood cancers. Friends, families, co-workers gather together to celebrate, honor, and remember those touched by cancer. Each walker carried an illuminated lantern – white in honor of survivors and the power of research, red in support of patients and finds cures, and gold in remembrance of those who have been lost. Gold Rush Subaru along with their Subaru colleagues attended the event and helped distribute blankets to patients and survivors attending the Light The Night Event. The later joined the crowd for an uplifting and moving Opening Ceremony before the walk commenced. Gold Rush Subaru and team joined many of their Subaru colleagues as the Exclusive Chariot Sponsor who helped lead the walk for 3,500 attendees. The evening culminated with a Fireworks finale. The evening was extremely inspiring and an event to remember. We are proud to support such a wonderful cause and to not only help cure cancer but to also help many patients and their families affected by this disease. We look forward to continue our participation come 2020.

The Leukemia & Lymphoma Society
Gold Rush Subaru Helps Light The Night

Subaru Loves to Care Program gives back - Linda Y

The patients at Sutter Auburn Faith Hospital’s Infusion Center were in for a wonderful surprise when community partners Gold Rush Subaru and The Leukemia & Lymphoma Society stopped by to deliver brand new, soft and cozy blankets and several messages of hope for patients as part of the Subaru Loves to Care campaign. For infusion patient Alan Waddell, the blanket was certainly a welcoming surprise. “Thank you so much, he will use it today,” family member Kathy Waddell said. “He’s always cold!”In addition to the blankets, patients at the infusion center also received a box full of “messages of hope,” which were all written by those who wanted to encourage patients on their difficult journeys. The messages were passed along to several patients along with their blankets. Since the beginning of Gold Rush Subaru's partnership 4 years ago, they have donated over 320 blankets to patients in the community and are always willing to do more for their community. It’s no wonder why Gold Rush Subaru is known for their compassion and care in their community.

The Leukemia & Lymphoma Society
Subaru Loves to Care Program gives back

Gold Rush Subaru Lights the Night - Jay D

Light the Night November 3rd 2018 marked the Leukemia & Lymphoma Society's "Light the Night" event, hosted a Raley Field in Sacramento. Gold Rush Subaru sent a group of representatives to celebrate, honor, and remember those touched by cancer, personally or otherwise. Everyone in attendance was divided up into groups, each one named after the organization or person that they were there to represent. Our staff joined the Subaru booth, where we received our matching Subaru shirts. The proceedings began with a moment of silence and remembrance for loved ones, a time to reflect on those who have bravely fought against these diseases. Next were testimonials from different groups, each expressing their gratitude and personal connection to the cause. The event gathered people from all walks of life with a common goal, supporting the fight against cancer. The 1 mile walk wound through and around the stadium, lit by electronic lanterns held by all attendees. The group spilled out onto the streets with lanterns in hand, followed by a news crew documenting the efforts. Capped off by a firework show over the stadium, donations poured in. Founded in 1949, the Leukemia & Lymphoma Society aims to not only cure blood disease but improve the quality of life for those affected. Gold Rush Subaru has contributed to numerous philanthropic causes throughout the year, but this one is near and dear to our hearts. Many members of our staff have grappled with the difficulties brought on by these diseases, and are eager to give back to the cause. "Light the Night" was a chance for Gold Rush to get together with members of the community to raise awareness as well as generate donations. Subaru Loves to Care, and Gold Rush tries our best to embody that mantra fully. We will continue to contribute in any way we can, and represent the brand to the fullest extent.

Leukemia & Lymphoma Society
Gold Rush Subaru Lights the Night

Subaru Donates Blankets to Local Patients with LLS - Jenaye S

The patients at Sutter Auburn Faith Hospital’s Infusion Center were in for a wonderful surprise when community partners Gold Rush Subaru and the Leukemia & Lymphoma Society stopped by to deliver hundreds of messages of hope and 80 new blankets as part of the Subaru Loves to Care campaign. “This is the second year we have donated blankets to the Sutter Auburn Faith Hospital Infusion Center,” said Steve Snyder, owner of Gold Rush Subaru in Auburn. “This hospital serves the needs of this community and we try to give back as much as we can. We want people to know that we care about them, that we are thinking of them and that we want their treatments to be successful.” Subaru has donated more than 105,000 blankets nationwide to spread warmth and hope to those fighting cancer across the country. Along with blankets, messages of encouragement were delivered to each person handwritten by Subaru’s employees and customers. “This is so great,” said William Reed, a patient receiving his 13 treatment at the center. “I look forward to using the blanket.” Reed is an Auburn resident who was diagnosed with cancer in October. His treatments at the Infusion Center take five to six hours each session and often make him feel cold and tired. Ramona Higley, a three-time cancer survivor, was also at the Infusion Center receiving a vitamin treatment with her dog, Maxi when the Gold Rush Subaru team arrived to distribute the blankets. “I am very lucky to be here,” said Higley, who was once told she had weeks to live. “It is really nice to have local people who want to show us their support and how much they care.” “We are so grateful for the generous and thoughtful gestures from the Leukemia & Lymphoma Society as well as members of our own community,” said Cheryl Hendriksen, R.N., Infusion Center nurse. “They are delivering smiles and happiness to our patients and their families.” Wrapped in her new blanket, Ramona, and her dog snuggles up for a nap in her reclining infusion chair. “I have been battling cancer for the past 33 years,” she said. “It can get pretty rough. Anyone fighting this disease needs all the support they can get, so it is very wonderful that we have this amazing care team and local supporters who want to help provide hope.”

The Leukemia & Lymphoma Society
Subaru Donates Blankets to Local Patients with LLS

Blanket Delivery with Leukemia & Lymphoma Society - Erica B

Erica Brown, fundraising campaign assistant, Lezlie Hayes, senior campaign manager for Light The Night, and Sydney Gonzales, campaign specialist for Student Series, attended the first Subaru blanket drop off for Greater Sacramento Area Chapter on Monday, June 19 at Sutter Auburn Hospital. They met Steve Snyder, owner of Gold Rush Subaru, and his wife Sharon as well as two representatives from Sutter Auburn at the Gold Rush Subaru dealership where the LLS and hospital staff were able to see the Subaru Loves to Care display. They enjoyed getting to see all of the materials and learning more about how they are able to get their customers involved. The hospital staff were extremely grateful to receive the blankets, craft kits and care cards and LLS received a thank you card from the hospital staff member they coordinated the blanket drop off with (Kathleen Murphy). Although LLS and Subaru weren't able to give the blankets directly to patients, the hospital staff said that the blankets meant a lot to the patients last year and they were excited to give out blankets again this year. 80 blankets, 10 craft kits and several care cards were given to the hospital from the retailer. Steve Snyder and his wife were very excited to be part of the drop off again and they had a great time meeting LLS and hospital staff.

Blanket Delivery with Leukemia & Lymphoma Society

Setting Children Up for Success - Mrs. R S

I would like to thank Gold Rush Subaru for their kindness and donation. As a teacher who switched sites and instructional levels, this donation could not have come at a better time. The generosity of Gold Rush Subaru allowed me to purchase basic items for my classroom. Additionally, I was able to purchase a program that helps students who are in need of additional reading support. As a teacher I work hard to make sure the students I work with are getting the education they deserve and this donation made my job a little easier. Thank you again for your kindness and for your dedication to our children. Mrs. R

Skyridge Elementary
Setting Children Up for Success

Subaru comes through for Seniors First - Stu s

Many thanks to Gold Rush Subaru in Auburn who, through their Love Promise food drive, collected more than 100 pounds of nonperishable food for the clients of Seniors First! With the help of our dedicated volunteers we were able to sort and distribute the food to dozens of hungry seniors in the immediate area. We are extremely grateful to our community partners who find a way to work within their network to support our efforts. Thanks, Subaru!

Seniors First
Subaru comes through for Seniors First

Love the Ewaste Program - Paul L

As an employee of a Subaru store, Gold Rush Subaru, I was really impressed with this e-waste initiative from Subaru. I believe in preserving the environment and went to all my neighbors and picked up electronics and dropped them in the E-waste here at our store...GO SUBARU!!

Love the Ewaste Program

Hospice of the Foothills says Thank You - Rachelle W

Hospice of the Foothills extends our sincere gratitude to Gold Rush Subaru and Subaru of America. Thanks to Subaru's annual Share the Love campaign and being selected by Gold Rush Subaru as one of their local beneficiaries, Hospice of the Foothills received a donation check in the amount of $17,014.00. This generous donation will go a long way toward helping Hospice of the Foothills provide professional, compassionate care to our patients and their families.

Hospice of the Foothills
Hospice of the Foothills says Thank You